DISAIN > Pakend
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Saku Koduõlle pakend
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DISAIN > Pakend

Esitaja
KOOR
Loovjuht
Jaanus Veerberk
AD
Jaanus Veerberk
Kirjeldus (est):
Saku Õlletehasele disainitud koduõlu, mis kannaks endas käsitsi valmistatud märjukese väärtusi.
Kirjeldus (eng):
THE BRIEF Create a concept for the first commercial home-brewed beer in Estonia. The nature of the product should be easy-going, look natural and there should be a hint of home-brewing traditions. CHALLENGE The main challenge was to design a home-brewed beer that would look credible by a biggest mainstream producer in Estonia. Strict limitations: use recycled beer bottle and existing label cuts. SOLUTION A traditional beer barrel was used as a key symbol, combined with the manufacturer’s name and brand name instead of a corporate logo. Hand drawn lettering and patterns originated from vintage wooden beer mugs emphasize home-made feeling. TRANSLATION “SAKU KODUÕLU” = SAKU HOME BREW