Estonian National Advertising festival "The Golden Egg"
Held since 1999 and organized by the Estonian Association of Marketing Communication Agencies, this advertising competition is the premier event for Estonian ad agencies. A jury consisting of ad agency owners and advertising experts picks the best Estonian ads in the last calendar year.
At the gala traditionally held in March, three prizes are awarded in advertising categories: the Golden Egg (Kuldmuna), Silver Egg (Hõbemuna) and Bronze Egg (Pronksmuna). The best Golden Egg also receives the Grand Prix and the agency with the most Golden Eggs becomes the Agency of the Year.
The aim of the Golden Egg competition is to recognize and highlight boldness in the field of ad creation as well as customers who dare to take an original and creative approach to advertising.
The Golden Egg is the only Estonian national advertising festival and takes place already for the 17th time this spring.
It is a very popular event among the Estonian advertisers and advertising agencies, for example, in 2014 a total of 549 ads were presented for evaluation.